The line-up for this year’s #sosunz was awesome – as soon as I heard Katrina Collier (@WinngImpression) and Johnny Campbell (@socialtalent) were on board I wanted to be there! And they didn’t disappoint.
Johnny truly deserves the title “Sourcing Ninja”, and blew all our minds with his tips on how high performing recruiters work differently. He introduced us to the ICES model – Identify, Contact, Engage, Submit and demonstrated hacks that would make us all first class stalkers or PI’s if we were ever looking for a career change! He detailed the need for precision searches, the use of timing and multiple channels for engagement, emotional intelligence in recruiters and the essentials of building trust and a reputation online. If you haven’t already, check out sourcehub, for incredibly easy Boolean strings searches useable across multiple online locations/sources. Also, give CrystalKnows a try for incredibly accurate personality details about candidates pooled from their LinkedIn profiles and other online presences’ – scarily accurate in most cases!
Katrina was equally brilliant. She detailed the need to cut through the ever increasing noise in people’s lives to get your roles in front of the right candidates. To do this you need to be someone worth talking to, be easy to follow and most importantly become known, liked and trusted. Make it all about them, personalise your communication, research the role and the candidate and check your use of words (see NLP – nuero linguistic programming). Katrina also stressed it being the recruiters role to bring people into the company – so don’t be hamstrung by IT or Communications/Marketing. Mobile and video are now and talent is everywhere – the future is reputation based and employee centric. Don’t do the things you’ve always done.
Gavin Buchanan (@gavinbuchanan) spoke a whole world of sense in relation to internal recruiters and got more than one “here here” for his straightforward approach in getting the basics right in sourcing on the global stage: contextual advertising, be clear on the value proposition and who the target is, be realistic about NZ and job boards work! It’s not rocket science; get the marketing, advertising, site and engagement right.
Amy Tea (@amyteanz) focused on phone hacks – a recurring theme throughout the conference, get smart, get on the phone! Use the phone as a first reference check, as a way to build the black book of trusted networks, be prepared, be meaningful and follow up!
Another one to advocate job boards was Chris South (@findsouth), however he noted that top talent very rarely need to use them so consider consumer job marketing – think outside the square, try new things and spread across multiple channels! Think audience analysis, marketing channels, marketing content, landing pages, timing and budget.
The unconference sessions were equally fantastic on the day – I attended Rachel Kemp’s (@Rachiemouse) session where my biggest takeaway was to set up, manage and grow LinkedIn groups relevant to the talent you are sourcing.
Overall an awesome day – I left mind blown, with so many new ideas for sourcing talent, feeling invigorated and inspired! Another amazing effort from @philliptusing!