SOCIAL MEDIA FOR HR – BLOG SERIES
How many engagement surveys show communication as poor or needing improvement in organisations? The answer is most! A few do it amazingly well, but many leave a lot to be desired. Using social channels for communication with employees’ works especially well when you use platforms they’re already used to engaging with – and we saw the numbers on the first blog, most people are getting social. Facebook groups are a great option given the 1.55B users every month. There are also specialised chat platforms you can utilise for employees such as slack.
It also gives employees, customers and audiences an opportunity to give you feedback or ask questions on anything and everything from products and services to special offers.
Collaboration is increased with employees – particularly those working from remote or regional locations or when coordinating larger groups. I know of a Brand Engagement team who are a classic example, they utilise slack to communicate and collaborate with their team working and activating for various radio stations all over new Zealand – from Invercargill to Kaitaia they all get the same messages, opportunities to make suggestions, compare notes, give feedback on promotions and ideas, and importantly in real time.
The best advertising for your products, services, employer brand comes via referrals and advocates, so positive user generated content is gold!!! This is content of your social pages linked back to or directly posted on your social platforms by employees and customers alike. It could be anything from an employee posting about an amazing team day out, reward and recognition celebration or a client recommending your brand, product or service.
Referrals are almost always the best source of quality candidates when hiring, so I would really encourage all staff in your organisation to get posting about the awesome work coming out of your company, the culture you’ve built and the way you do things, thereby utilising their content to build your employer brand and talent pools.