I was recently asked by the wonderful team at Elephant Training & HR to speak at their HR Advisors Conference on the use of Social Media in and for HR. I have now turned this into a series of four blogs that will be posted over the coming weeks.
The areas I see social media best benefitting and working with HR are as follows: Talent Attraction, Communication, Learning & Development and Social Employees and these will be the blog topics coming up.
But first….a look at the stats to keep in mind as you read the series…
SOCIAL MEDIA – THE STATS
It’s important to note that these staggering figures below are monthly users! And to give context, as of January 2016, the total worldwide population was 7.4 billion
- Facebook: 1.55 billion
- Youtube: 1 billion
- Google+: 400 million
- Instagram: 400 million
- LinkedIn: 450 million
- Pinterest: 100 million
- Snapchat: 100 million
- Twitter: 320 million
- Vine: 100 million
I’m actively involved with 8 of these platforms, currently learning my 9th and still have one on my bucket list to master!
I think there are a lot of people out there at the moment particularly in the “People Professions” that are sceptical of social, who don’t engage with it from a professional standpoint, and even on a personal basis in some cases, as they’re nervous of the repercussions, not sure of how to use it – or indeed why they would use it.
But my argument would be how can you afford not to – you can see the numbers here……and I figure if I can teach my Mum how to use Facebook, albeit it’s taken a lot of time and patience to get her understanding that she doesn’t have to friend people, comment or like if she doesn’t want to and isn’t obliged to respond to every interaction, but she’s doing it and finally loving it.
Another example is my partner; a senior sales executive he will never “do that Facebook thing” (even though I’ve caught him checking out pics on mine on multiple occasions!) But he has fully embraced LinkedIn and is one of the most active users I know – he encourages it in his staff as well and as a result they’ve booked multimillion dollar media campaigns as a direct result of LinkedIn connections.
I ran a session on LinkedIn with another sales team and following that session one of the team made 32 targeted new connections with CEO’s specifically in their industry and has since followed those up to make 19 face to face meetings with those people.
So like I say – how can you afford not to tap into and utilise such an amazing resource? First blog coming up!